by Louis Gerzofsky | Aug 9, 2017 | Business Relationships
Whatever they may be called in your end of the company — stakeholders or partners when they’re internal — clients or customers when they’re external, they’re all c – u – s – t – o – m – e – r -s...
by Louis Gerzofsky | Apr 28, 2017 | Business Relationships
The server is not our customer and neither is the web site. A person is our customer. The annual report or marketing brochure is not our customer. A person is. The data analytics report is not our customer. A person is. And the airline booking system is most certainly...
by Louis Gerzofsky | Apr 25, 2017 | Business Relationships
To the untrained eye, a typical flock of geese flies in a strict V formation. The leader does what leaders do, flying in the front and taking on the full force of the wind while everyone follows in its wake. Lots of teams in the corporate world move together in a...
by Louis Gerzofsky | Apr 11, 2017 | Business Relationships
The people doing the networking can find it uncomfortable to the point of unpleasant. But this post isn’t about their pain. What about the people who are being asked to provide the referral? Who’s thinking about their time and their credibility? After all,...
by Louis Gerzofsky | Mar 24, 2017 | Business Relationships
For those of us who remember (or for the rest who check Wikipedia) the people who actually drank the Kool Aid in Jonestown were the members of a cult who willingly poisoned themselves (and their children) to expedite their journey to the Great Hereafter. The...
by Louis Gerzofsky | Mar 2, 2017 | Business Relationships
We start a discussion with a new peer at work or sit down with a new client or meet a new employee. And then it dawns on us that this new person in our ecosystem not only knows her stuff but she also connects the dots more quickly and makes better judgement calls and...
