by Louis Gerzofsky | Apr 28, 2017 | Business Relationships
The server is not our customer and neither is the web site. A person is our customer. The annual report or marketing brochure is not our customer. A person is. The data analytics report is not our customer. A person is. And the airline booking system is most certainly...
by Louis Gerzofsky | Apr 27, 2017 | Careers
It’s a great benchmark question and it deserves to be asked during meetings where the stakes are significant. As much as people like to pretend that they can see well into the future, a year is the most comprehensible and digestible time period for them to...
by Louis Gerzofsky | Apr 26, 2017 | Leadership
The business page announces the arrival of XYZ Inc’s newest C level executive as a ‘true visionary and brilliant strategist who can see around corners’. This human dynamo will transform the company and take it into the future! Question: What happens...
by Louis Gerzofsky | Apr 25, 2017 | Leadership
The team or the department or the division or the entire company is experiencing some kind of setback. Serious meetings are convened to address causes and devise solutions. What are the odds that if we sit around the conference table long enough, we’re likely to...
by Louis Gerzofsky | Apr 25, 2017 | Business Relationships
To the untrained eye, a typical flock of geese flies in a strict V formation. The leader does what leaders do, flying in the front and taking on the full force of the wind while everyone follows in its wake. Lots of teams in the corporate world move together in a...
